
In 2001, G-MEN was nominated as the up-and-coming ministry of the year by the National Coalition of Men’s Ministries.
Twenty years later, the evidence is undeniable. What began as a vision has proven to be God’s strategic blueprint for discipling men, strengthening the Church, and taking the Gospel to the world. G-MEN: The Final Strategy reveals God’s proven method.
G-MEN is not an event, a trend, or a men’s program it is a reproducible discipleship strategy.
Developed and applied for over 20 years in real church and mission contexts, this step-by-step model brings order, builds healthy churches, and mobilizes men to carry the Gospel into every sphere of society.
G-MEN: The Final Strategy is rooted in biblical principles proven across nations.


When a man embraces his identity, responsibility, and Christ-likeness, restoration begins at the source.

G-MEN provides a clear, structured path to turn converts into disciples and disciples into disciple-makers.

Restored men lead restored families, healthy churches, transformed communities, and ultimately nations.
The central conviction of G-MEN: The Final Strategy is simple yet profound:
The restoration of the world begins with the restoration of the man.
This spiritual principle inherited from Dr. Edwin Louis Cole, the father of the modern day men’s movement. G.F. Watkins has implemented it globally through church planting, leadership development, and men’s discipleship.
G.F. Watkins isn’t just a leader he’s a builder of men, ministries, and movements. With more than thirty years of ministry experience, he has gone from pioneering Powerhouse Church in Katy, Texas to planting churches internationally and equipping leaders around the world. Holding a master’s degree from Stephen F. Austin University and shaped by his background as a former All-American athlete and football coach, he brings a disciplined, practical, and results-driven approach to leadership and mentorship.
As an apostolic coach, he has trained thousands of men in leadership, marriage, ministry, and business, authored Take Your Place, Test Me!, and The Alpha Male, and founded Manhood University a mentoring movement dedicated to raising strong, Christ-centered men who impact their families, churches, and communities.


G-MEN: The Final Strategy is more than a book—it is a roadmap for leaders, pastors, and men who desire real, measurable Kingdom impact.

G-MEN: The Final Strategy is more than a book it is a roadmap for leaders, pastors, and men who desire real, measurable Kingdom impact.
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